Marketing Planning

Planning for Brands That Want to Move Faster and Smarter

For the doers. The deadline-chasers. The ones juggling strategy, stakeholders, and a team that’s already maxed out.

If your plan is stuck in a spreadsheet or hasn’t made it past the whiteboard, we’ve got you.

At The Marketing Factory, we don’t just build plans, we build momentum. Marketing Planning is where your strategy gets traction.

Where the big vision becomes a clear, confident roadmap your team can run with.

Great Strategy Means Nothing Without a Plan to Back It

Let’s be real, most teams don’t need more ideas.

They need a plan that’s sharp, sequenced, and signed off.

One that aligns with business goals, hits KPIs, and gets buy-in from the boardroom to the employees.

We work with high-performing marketing teams who:

Need more output, but don’t have more hours in the day.
Are managing up to execs, sideways to operations and sales, and across to freelancers & agencies.
Are great at strategy but short on structure and headspace.
Want to scale but can’t keep flying by the seat of their pants.

We Are Known For

Annual & Quarterly Marketing Planning

Less chaos, more clarity.

We help you build practical, actionable marketing plans that align to business targets and team capacity. From campaign calendars and budget breakdowns to prioritised projects, we take your ambition and turn it into action.

Go-to-Market & Campaign Planning

Launching something new? Or trying to get a campaign out of inbox limbo?

We map out the what, when, where, and who of getting it to market with zero fluff. GTM plans that include timing, channel mix, resource needs, and internal alignment. So, you can stop holding it all in your head.

Channel & Tactic

Planning

Every team has gaps. We help fill them.

Whether it’s paid media, SEO, content, graphic design, email or traditional media, we bring the know-how to plan across channels with confidence. You’ll know what’s happening, when, why, and how it connects back to the bigger picture.