Multi-Location Marketing Specialists

Scale smarter with strategy, creative, and execution under one roof.

Whether you manage 2 locations or 200, we help national brands, franchises and multi-site organisations scale marketing without losing control of the customer experience.

As your business grows, marketing becomes harder to manage.

Different locations get different results.

Local teams start creating their own campaigns.

Brand consistency slips.

Budgets increase, but performance doesn't always follow.

Without the right systems, growth creates complexity, and complexity creates costly marketing mistakes.

At The Marketing Factory, we help franchise groups, healthcare networks and multi-location brands bring their marketing back under control, creating consistency across every location while driving measurable growth across the entire network.

20+ years of marketing experience. Trusted by multi-location brands across Australia and New Zealand.

Get A Free Marketing Review

We Help Organisations Including

Franchise Networks

Healthcare Groups

Shopping Centres & Retail

Professional Services

Education Providers

Developers, Builders & Construction

We help you

Generate more local leads. Improve national brand consistency. Launch campaigns faster. Support local operators. Increase marketing visibility. Scale without increasing complexity

Organic Social Media

Consistent brand presence across every platform and location

Paid Social Campaigns (Meta)

Campaigns designed to generate leads, enquiries and drive revenue

Google Ads
(Search, Display, Video, Shopping)

Capture high-intent demand in each market

Creative at Scale

Graphic designed assets tailored for multiple locations every month

Marketing Campaign Rollout

Dedicated Brand Manager delivering great ideas and project management end to end.

Reporting & Insights

Clear visibility into performance across all locations every month.

Why marketing breaks down as you grow

What works at 3 locations breaks at 20.

And completely breaks at scale. Marketing becomes fragmented.

Campaigns are inconsistent across locations
Messaging changes depending on who is running it
Some locations generate leads while others struggle
Budget is spent without clear return

And the result is bigger than just marketing.

You lose control. You lose consistency. And most importantly, you lose revenue. Because when marketing isn’t aligned, performance becomes unpredictable.

You don’t need more campaigns. You need a system.

Most businesses try to fix this by doing more.

More ads. More campaigns. More activity.

But that doesn’t solve the problem.

Because campaigns don’t create control.

And they don’t create predictable revenue.

Systems do.

If you want consistent results across multiple locations, your marketing needs to be structured, repeatable and centrally aligned.

Our Multi-Location Marketing Approach

How we bring control and performance back to your marketing

Most times marketing doesn’t fail because of effort.

It fails because there’s no system connecting everything together.

At The Marketing Factory, we build structure into your business that gives you control at at a management level while improving performance across every location.

Get A Free Marketing Review

How We Work

Step 1

Strategy Call

We understand your business, locations and current challenges

Step 2

Build the System

We create a marketing system designed for control and growth

Step 3

Execute at Scale

We deliver campaigns and optimise performance across every location

From Head Office Strategy to Location Level Results

Head Office Strategy

We define your messaging, positioning and campaign direction so every location is aligned to national activity.

Campaign Development

We create new ideas and deliver campaigns designed to generate leads and drive revenue across your entire network.

Location Rollout

Campaigns are delivered across all locations target areas with consistency, while still allowing for local targeting where needed.

Performance Tracking

You gain full visibility on how your marketing is performing across every location and nationally.

Continuous Optimisation

We refine and improve campaigns over time, scaling what works and improving what doesn’t.

What this means for your business

Consistency across every location
Stronger control at management level
Reduce wasted marketing spend
Better performing campaigns across markets
Predictable, scalable revenue growth
Ongoing support with the right partner

This is how growing brands regain control and scale with confidence.

If your marketing feels out of control and underperforming, it’s time to fix the system

We’ll show you exactly where you’re losing control, where you’re losing revenue, and how to fix both.

Get A Free Marketing Review

Real Results Across Multiple Locations

Supporting campaigns across more than 250 locations throughout Australia and New Zealand.

Check out our case study below.

Maven Dental

In just four years, our partnership with Maven Dental has delivered powerful brand results, strengthened clinic presence and driving measurable patient growth.

From campaign direction to on-the-ground rollout, our work has helped strengthen the Maven brand and connect more meaningfully with communities. A standout example: the Ask Your Dentist campaign, which drove a 580% increase in engagement and brought 360 new patients into the network in just six weeks.

We’ve also developed and implemented new signage guidelines, giving clinics like Burwood, Maroochydore, Subiaco, and soon, Morley, a refreshed, unified presence that reflects the strength of the Maven name.

Why most agencies fail multi-location brands

Most agencies focus on individual campaigns and treat you the same as a single business.

Which leads to:

Inconsistent execution
Lack of control
Unpredictable results

We take a different approach

We build marketing systems designed for scale.

So instead of losing control as you grow, you gain it.

And instead of inconsistent results, you get predictable performance.

What our clients say

★ ★ ★ ★ ★

As the Chief Operating Officer at Abano Healthcare, overseeing a network of over 270 general and specialist dental clinics across Australia and New Zealand, I understand the importance of strong, strategic marketing partnerships. For the past 10 years, Marissa and the team at The Marketing Factory have been an invaluable extension of our marketing team. Their expertise and collaborative approach were instrumental in the brand evolution of 1300SMILES Dentists transforming it into one of the most recognised names in Australian dentistry. From national campaigns to hyper-targeted local area marketing, their ability to design and execute patient acquisition strategies delivered measurable results and sustainable growth. Quite simply, 1300SMILES wouldn’t be the powerhouse brand it is today without The Marketing Factory. If you’re looking for a marketing partner who understands both the strategic and executional sides of brand growth, you won’t find a better team.”

Natalie Duve

CEO, Abano Healthcare

Frequently Asked Questions

Can you support franchise networks and company-owned locations?

Yes. We work with franchise groups, healthcare networks, retail brands, service businesses and organisations operating across multiple locations. Whether your locations are franchisee-owned, corporate-owned or a combination of both, we build systems that support the entire network.

How do you maintain consistency across every location?

We create centralised marketing frameworks, campaign assets and approval processes that ensure every location presents a consistent brand experience while still allowing for local market relevance, all keeping within your brand guidelines.

We already have an internal marketing team. Can you work alongside them?

Absolutely. Many of our clients have internal marketing teams. We often act as an extension of the team, providing additional strategic support, creative resources, specialist expertise and campaign execution capacity when required.

How many locations do we need to have to work with you?

There is no minimum number. We work with growing businesses that have several locations through to large national organisations with hundreds of locations. If managing marketing across multiple sites is becoming difficult, we can help.

Do you provide support for local area marketing?

Yes. We help businesses implement Local Area Marketing (LAM) strategies that allow individual locations to build awareness and generate leads within their local markets while remaining aligned to the overall brand strategy.

What are the biggest mistakes multi-location organisations make with marketing?

The most common mistakes are inconsistent branding, fragmented campaigns, poor visibility across locations, a lack of local market support and relying on different suppliers to manage different parts of the marketing function. Over time, these issues create inefficiencies, wasted spend and missed growth opportunities. We help solve these challenges through a centralised marketing system designed to scale.

Why choose The Marketing Factory?

Because we're not a generalist agency.

We help multi-location businesses turn marketing complexity into a competitive advantage.

With more than 20 years of experience, we've built scalable marketing systems that help franchise groups, healthcare networks and national brands maintain control, create consistency and drive growth across every location. Today, we proudly support more than 250 locations throughout Australia and New Zealand.