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What Chemist Warehouse and Priceline Teach Us About Strong Marketing Positioning

Price or experience? Discover how Chemist Warehouse and Priceline use clear positioning to win customers and how your brand can do the same. ...more

Marketing Strategy ,Business Growth

April 09, 2026•3 min read

Why Big Brands Win and How Your Business Can Do the Same

Discover the marketing strategies big brands use to win without relying on massive budgets. Learn how to improve positioning, messaging, and brand perception to drive real results. ...more

Marketing Strategy

April 07, 2026•3 min read

How to Turn Your Franchise into a High-Performance Marketing Machine

Learn how to transform your franchise marketing strategy using the Woolworths Effect. Discover 5 retail psychology secrets to drive customer loyalty habits and build a consistent business operating sy... ...more

Marketing Strategy ,Business Growth &Business Development

March 17, 2026•4 min read

3 Branding Lessons from Sizzler’s Rise and Fall

Is your business losing relevance? Discover 3 powerful branding lessons from Sizzler’s rise and fall, and learn how to strengthen your brand strategy, customer experience and multi-location marketing ... ...more

Branding ,Marketing Strategy Business Growth &Business Development

February 26, 2026•4 min read

Why Entering Business Awards Is Worth It

Discover why entering business awards is the ultimate success shortcut for your business. Learn the benefits of winning, what judges look for, and tips to make your submission stand out. ...more

Marketing Strategy ,Business Growth &Business Awards

February 24, 2026•5 min read

Is AI Really Replacing Marketers? A CEO’s Guide to What’s Actually Happening

Is AI really replacing marketers? Marissa Candy breaks down what AI can and can’t do in marketing and what CEOs, franchisors and business leaders should do next. ...more

Marketing Strategy ,Leadership

February 06, 2026•4 min read

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