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How to Turn Your Franchise into a High-Performance Marketing Machine

Learn how to transform your franchise marketing strategy using the Woolworths Effect. Discover 5 retail psychology secrets to drive customer loyalty habits and build a consistent business operating sy... ...more

Marketing Strategy ,Business Growth &Business Development

March 17, 2026•4 min read

3 Branding Lessons from Sizzler’s Rise and Fall

Is your business losing relevance? Discover 3 powerful branding lessons from Sizzler’s rise and fall, and learn how to strengthen your brand strategy, customer experience and multi-location marketing ... ...more

Branding ,Marketing Strategy Business Growth &Business Development

February 26, 2026•4 min read

Why Entering Business Awards Is Worth It

Discover why entering business awards is the ultimate success shortcut for your business. Learn the benefits of winning, what judges look for, and tips to make your submission stand out. ...more

Marketing Strategy ,Business Growth &Business Awards

February 24, 2026•5 min read

Is AI Really Replacing Marketers? A CEO’s Guide to What’s Actually Happening

Is AI really replacing marketers? Marissa Candy breaks down what AI can and can’t do in marketing and what CEOs, franchisors and business leaders should do next. ...more

Marketing Strategy ,Leadership

February 06, 2026•4 min read

The 10 Minute Audit to Stop Your Business Losing Thousands (Yes, Really)

Discover the 10-minute customer journey audit that helps CEOs and franchisors stop revenue leaks, improve conversions, and boost retention fast. ...more

Marketing Strategy ,Business Growth

January 29, 2026•4 min read

The Decline of Subway’s Marketing: What Happened?

Discover why Subway’s marketing lost its bite and how your brand can stay relevant, consistent, and irresistible in today’s fast-paced market. Insights for CEOs, franchisors, and corporate leaders. ...more

Branding ,Marketing Strategy &Business Growth

January 22, 2026•4 min read

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