How to Turn Your Franchise into a High-Performance Marketing Machine

How to Turn Your Franchise into a High-Performance Marketing Machine

The Marketing Factory
Published on: 17/03/2026

Learn how to transform your franchise marketing strategy using the Woolworths Effect. Discover 5 retail psychology secrets to drive customer loyalty habits and build a consistent business operating system.

Marketing StrategyBusiness GrowthBusiness Development
3 Branding Lessons from Sizzler’s Rise and Fall

3 Branding Lessons from Sizzler’s Rise and Fall

The Marketing Factory
Published on: 26/02/2026

Is your business losing relevance? Discover 3 powerful branding lessons from Sizzler’s rise and fall, and learn how to strengthen your brand strategy, customer experience and multi-location marketing for long-term growth.

BrandingMarketing StrategyBusiness GrowthBusiness Development
Why Entering Business Awards Is Worth It

Why Entering Business Awards Is Worth It

The Marketing Factory
Published on: 24/02/2026

Discover why entering business awards is the ultimate success shortcut for your business. Learn the benefits of winning, what judges look for, and tips to make your submission stand out.

Marketing StrategyBusiness GrowthBusiness Awards
Is AI Really Replacing Marketers? A CEO’s Guide to What’s Actually Happening

Is AI Really Replacing Marketers? A CEO’s Guide to What’s Actually Happening

The Marketing Factory
Published on: 06/02/2026

Is AI really replacing marketers? Marissa Candy breaks down what AI can and can’t do in marketing and what CEOs, franchisors and business leaders should do next.

Marketing StrategyLeadership