Brand vs Call-to-Action: Why You Shouldn’t Choose

Brand vs Call-to-Action: Why You Shouldn’t Choose

The Marketing Factory
Published on: 22/08/2025

Don’t choose between brand and CTA in your marketing. Discover how combining them can drive sales, build loyalty, and transform your business strategy.

Business TipsMarketing Strategy
Why 70% of Marketing Campaigns Fail and How to Make Yours Fly

Why 70% of Marketing Campaigns Fail and How to Make Yours Fly

The Marketing Factory
Published on: 15/08/2025

Discover why 70% of marketing campaigns fail and how business owners can create aligned, results-driven strategies that actually work.

Business TipsMarketing Strategy
Use THIS Strategy to Get the Boardroom   to Back Your Brand Campaign

Use THIS Strategy to Get the Boardroom to Back Your Brand Campaign

The Marketing Factory
Published on: 25/07/2025

Struggling to get board approval for branding? Learn how to pitch your brand strategy in business terms, use data, and frame brand as a growth asset and not a cost.

Business TipsBrandingMarketing Strategy
What Small Businesses Can Learn from Iconic Logos

What Small Businesses Can Learn from Iconic Logos

The Marketing Factory
Published on: 30/05/2025

Learn how to design a logo that builds trust, sparks emotion, and sells. Discover the secrets behind iconic branding strategies used by global brands.

Business TipsBrandingMarketing Strategy