Your Brand Isn’t Broken But Your Strategy Might Be!

Your Brand Isn’t Broken But Your Strategy Might Be!

The Marketing Factory
Published on: 07/08/2025

Think your brand is broken? It’s often the strategy, not the logo. Discover how to fix marketing at its core and drive real business growth.

Branding
Use THIS Strategy to Get the Boardroom   to Back Your Brand Campaign

Use THIS Strategy to Get the Boardroom to Back Your Brand Campaign

The Marketing Factory
Published on: 25/07/2025

Struggling to get board approval for branding? Learn how to pitch your brand strategy in business terms, use data, and frame brand as a growth asset and not a cost.

Business TipsBrandingMarketing Strategy
What Small Businesses Can Learn from Iconic Logos

What Small Businesses Can Learn from Iconic Logos

The Marketing Factory
Published on: 30/05/2025

Learn how to design a logo that builds trust, sparks emotion, and sells. Discover the secrets behind iconic branding strategies used by global brands.

Business TipsBrandingMarketing Strategy
The "Boring" Marketing Strategies That Actually Work

The "Boring" Marketing Strategies That Actually Work

The Marketing Factory
Published on: 26/03/2025

In the fast-paced world of marketing, it's easy to get caught up in the latest trends and flashy strategies. But sometimes, the most effective tactics are the ones that seem the least exciting. These 'boring' marketing strategies like direct mail, phone calls, networking, and good signage have stood the test of time because they work. If you're looking for real, tangible results, it's time to embrace the fundamentals that drive business success.

Business TipsBrandingMarketing Strategy